Product Marketing for Services: Rethinking GTM, Messaging, and Launch for High-Touch B2B Offerings
Reframe product marketing for HR outsourcing, consulting, and high-touch B2B services. Learn how to lead GTM, messaging, and sales enablement.
Bridging the Purpose–Product Gap: Aligning Brand Messaging with Sales Enablement for B2B Growth
Discover how to align brand messaging with sales enablement in B2B organizations using the Belief–Promise–Proof framework.