IBM HR & Talent Transformation Consulting

OPPORTUNITY:  Amidst profound changes to workforce experience pre-, during-, and post-pandemic, IBM sought to deepen relationships with HR Leaders and CHROs by empowering them to deliver exceptional employee experiences with human and intelligent ways of working. 

SOLUTION:  Delivered strategic narrative, supported by original research and full-funnel campaigns, spanning key HR topics that include employee engagement, personalization, skills assessments, upskilling, workforce planning, and intelligent HR workflow development built with cloud, AI and automation platforms.

Thematic campaign pages, such as “HR & Talent Transformation Consulting” highlighted top-level client needs, aligned with modern approaches and methodologies.  The thematic page routed to the IBM Garage methodology and related offering experiences. Explore page here.

To capture attention, client outcome research was delivered as upper-funnel, multi-media publishing across talent acquisition, development and transformation.  For example, this trend video highlighted benefit-oriented research in an easy to consume fashion. Explore here.

In-depth thought leadership, such as this “Future of HR Smartpaper” was delivered as immersive learning experiences to empower buyers and progress their journeys. Explore SmartPaper here.

RESULTS:  Campaign contributed to 36% growth in pipeline and 14% growth in win revenue, year-over-year.