Strange Exchange
CHALLENGE & INSIGHT: Make the expertise of IBM more approachable and relatable.
SOLUTION: Pair an expert with a luminary from an unexpected, but surprisingly relevant field. Co-produced 10+ Strange Exchange episodes. In one example, we showcased the unexpected connections between Jazz and AI-driven insight. And we used fishing to show how instrumentation can drive optimization for cloud management.
Click to to watch “AI Architect meets Jazz Musician”
Click to watch “Cloud Orchestrator meets Fisherman”
IMPACT: 100k+ digital views, screenings at major events around the world, features in IBM’s magazine, Industrious, engagement and relationships at scale
